Growth Strategist · Author · Speaker
Great brands grow on purpose. So can you.
For 20+ years I've built growth strategy for brands like Comcast, NBCUniversal and Univision. Now I bring that same strategy to the stage, to leadership teams, and to ambitious women who are done shrinking.
Looking for advisory for your company?
Where I've Led Growth
+181%
online revenue after an eCommerce turnaround
+54%
Hispanic subscribers from a strategy built from scratch
+204%
response lift on a culturally built campaign
$8.2M
marketing budget managed at NBCUniversal
Work With Diana
How can I help you grow?
THE ICON Method™
One framework. For brands and the people who lead them.
I
Identity
Who you are and what you stand for. Brands call it positioning.
C
Clarity
What you want, and what you'll stop doing to get it.
O
Ownership
The decisions, asks and standards that are yours to make.
N
Navigation
How you show up, every day, in real rooms.
The Book
Built for Bigger Rooms
The ICON Guide for Ambitious Women Who Are Done Shrinking
"You were never asking for too much. You were asking in rooms that expected you to be less."
What clients and readers say
"Working with Diana felt methodical and results driven. She helped me clarify my personal brand message, refine my direction, and align my partnership narrative and next steps, without making it feel overwhelming."
Senior Executive, Health Innovation
"Reading Built For Bigger Rooms by Diana Lorenti has given me the confidence to see my value more clearly. It's opened my eyes to just how much I bring to the table and reminded me that I am my best investment."
Barbara Melendez · Verified Amazon Review ★★★★★
"Working through the roadmap with Diana using the ICON methodology has helped me gain clarity, reconnect with my purpose, and stay grounded. One of the biggest lessons has been learning not to change the goal, but to adjust the tactics while staying aligned with the overall strategy."
ICON Boardroom™ Client
About Diana
From a barber's chair in Ecuador to the biggest rooms in business.
I grew up with very little, learned to read people from my grandfather, and spent 20+ years helping brands understand why people decide what they decide. Along the way, I kept meeting brilliant, prepared women who were still shrinking. I wrote Built for Bigger Rooms for them.
My storyFree · The Bigger Rooms Reset Kit
Your life is data. Start reading it like a strategist.
Define the woman you are now, find your ICON bottleneck, and build your 90-day growth plan.