Advisory for Leadership Teams
Growth strategy built on how people really decide.
I help brands find their next growth market, speak to multicultural audiences the right way, and turn insight into a plan your team can actually run. Bilingual. Senior-level. Hands-on.
Where I've Led Growth
When to Call Me
Your growth has stalled, and more spend isn't fixing it.
- You're entering a new market or audience and don't want to guess.
- Your Hispanic or multicultural marketing is translated, not built.
- You have data, but no one has turned it into a clear decision.
- Your team is busy, but no one owns the growth strategy.
What I Bring
Strategy, culture, and human behavior.
Growth Strategy
Where to play, who to win, and what to stop doing. A plan built for results, not slides.
Multicultural Markets
Bilingual, bicultural strategy for Hispanic and multicultural audiences, built from the inside.
Consumer Psychology
Why people choose, trust, and stay. Then we design the journey around it.
Brand Positioning
THE ICON Method™ for brands: Identity, Clarity, Ownership, Navigation.
Ways to Work Together
Start small. Scale when it works.
01 · 2–3 Weeks
Growth Audit
A clear-eyed look at your brand, audience, and funnel. You get what's working, what's leaking, and the three moves that matter most.
- • Stakeholder interviews
- • Audience and journey review
- • Findings deck and priorities
02 · 6–8 Weeks
Strategy Sprint
We build the plan together: positioning, audience strategy, and a go-to-market roadmap your team can run on Monday.
- • Everything in the Audit
- • Positioning and messaging
- • 90-day growth roadmap
03 · Monthly
Ongoing Advisory
A senior strategist in your corner. Regular strategy sessions with your leaders, plus review of campaigns and key decisions.
- • 2 strategy sessions a month
- • Campaign and plan reviews
- • Direct access between sessions
Projects typically start at $5,000. Every scope is custom.
How it works
1
Discovery call
30 minutes. Your goals, your gaps, and whether we're a fit.
2
Proposal
A clear scope, timeline, and price within 3 business days.
3
The work
Research, strategy, and working sessions with your team.
4
The handoff
A plan your team owns, and knows how to run.
Proof
Results, not reports.
+181%
online revenue after an eCommerce turnaround
RCN / Astound
+315%
telesales close rate from repositioned offers
RCN / Astound
+18%
year-over-year subscriber growth, 30% retention
Comcast
+204%
response lift on a culturally built winback campaign
Cablevision
Telecom · New Market
Building a Hispanic market strategy from scratch
Challenge: RCN was competing against national telecom brands with no strategy for Hispanic customers.
What we did: Segmented by language and acculturation, rebuilt offers and bundles for cultural fit, and launched in-language, in-culture campaigns with community partners.
+54% Hispanic subscribers · +40% recurring revenue
Cable · Acquisition
Turning direct mail into a magazine people wanted
Challenge: Standard mail wasn't cutting through with Hispanic households.
What we did: Created Nexos Latinos, an entertainment magazine built around Hispanic programming, and negotiated it to be 100% funded by programming partners.
+40% response rate · +34% sales · 100% partner-funded
Nonprofit Retail · Build from Zero
Building a marketing function where none existed
Challenge: Goodwill South Florida had 35+ stores and no central marketing team.
What we did: Built the team, creative and agency workflows, and brand standards, then ran growth campaigns tied to business results.
3,000+ new donations · 6% sales lift
Questions leaders ask
Start a Project
Let's find your next growth move.
Tell me a little about where you are. I'll reply within 2 business days to set up a discovery call.
Not ready to talk?